Opportunity Assessment
As highly experienced consultants in the global agribusiness, food & drink and nutritionals markets, we are experts at identifying and assessing opportunities – and threats – across a number of markets.
Ingredients
We have considerable expertise in assessing opportunities and threats in commodity and ingredient sectors worldwide.
Our projects span a huge variety of ingredients and markets:
- Partnering opportunities for pharmaceutical grade lactose in the Americas
- Assessing the supply of whey ingredients to infant formulae manufacturers in Asia
- Identifying trends and key players across the Latin American food ingredients market
- Highlighting potential customers and acquisition targets in the Asian dairy sector
- Evaluating trends and developments in the European proteins market
Consumer Products
Around the world, we have assessed opportunities in what are often considered ‘hard markets’.
Recent examples include:
- A research project assessing opportunities for a baby food manufacturer in Haiti
- Looking at the chilled and dry food import and distribution chain in Sudan
- Evaluating opportunities for imports of dairy and soft drink products into Iran
- Assessing route to market issues in Chinese foodservice channels for a dairy supplier
- Assessing dairy export opportunities in Central Asia and Transcaucasia
Nutritionals
Nutritionals and nutraceuticals are umbrella terms for a complex range of products that bridge ingredients and pharmaceutical categories.
We have worked extensively on these topics and often present our findings at major international conferences.
Geographical Markets
We provide studies that focus on certain countries or regions – effectively drawing a ring around market opportunities for customers.
Projects involve analysing market supply chains, including:
- Local supply
- Foreign trade
- Distribution channels
- The retail and trading environment
- Competitor profiles
- Policies which affect opportunities
Our recent work has included markets as diverse as South Korea, India and Central America. Find out more about how an independent evaluation of a business opportunity can help you, take a look at our case studies.
Client Testimonials
Orrani Consulting is unique in combining genuinely global experience in the dairy industry, exceptionally strong insight into local markets and business cultures and a determination to deliver high quality, practical results.
This has accelerated and enabled our business development decision, and I fully recommend them to other international marketers.
Orrani have delivered a number of high quality research projects covering the European and Russian dairy sectors. Their strong 'in-market' experience combined with an ability to clearly articulate and interpret developments have helped provide excellent outputs that are of direct benefit to our client companies.
We would have no hesitation about recommending Orrani Consulting to companies seeking to carry out research into the dairy sector.
We have used Orrani's services for developing detailed industry reports and found them excellent - they were clear up front about project timelines, scope and costs, and delivered a quality product that met all of their promises, while being easy to work with.
We retained Orrani Consulting first in late 2006 because of their extensive experience in providing strategic insight into the world dairy industry and developing markets.
The CMAB found that the Orrani team took a very proactive approach to our projects and is now helping our organisation and industry to develop distribution in key international markets.
They have approached our projects with only the highest level of integrity and commitment and are always working to go the extra mile to produce world class results.
Our organisation has enjoyed a longstanding relationship with the team at Orrani Consulting since the mid-1990s. We have engaged them upon a wide variety of research consultancy assignments assessing business opportunities and strategic issues in key markets such as the US and in developing regions such as Asia, Latin America and Africa.
We value their expertise in the international food industry and particularly the dairy sector very highly and expect to continue to work in partnership with Orrani Consulting.
Orrani Consulting provided expert advice to a tight deadline to enable us to make an informed appraisal of a potential investment target in a specialized sector of the food industry.
We would strongly recommend them as an insightful, flexible, honest and cost-effective support to strategic and financial decision-making on food industry issues.
Orrani have a real understanding of the global dairy industry because they roll their sleeves up and get out there in the market to find the real insights that make the difference. This means they really try to understand what we're looking for. I read Orrani's reports from cover to cover and I can't say that about all reports that I see.
Annette Brune and her team of experts at Orrani conducted a review of the Alaska Seafood Marketing Institute’s (ASMI) Southern Europe Marketing Program – funded in part by USDA MAP funds – in 2011-12.
The evaluation they produced exceeded expectations by providing incisive and actionable recommendations for Program Managers as well as a cost/benefit analysis that demonstrated the merit of the program to USDA. While it is common to get well-written evaluations, they frequently wind up only being read by program managers.
A testament to the quality of the work that was done was that many seasoned Alaska seafood industry members requested the report for the in-depth seafood market research and it continues to be used as a reference today. Excellent work!
The USA Poultry & Egg Export Council has utilized the services of Orrani Consulting on a number of projects including research studies in the Caribbean, Oceania, Asia and Africa. The work carried out by Orrani is always top-notch and really gives us a detailed look into potential export markets for our industry. Without their assistance, we would not be able to effectively carry out the programs we do in over 75 markets worldwide.
Orrani Consulting is second-to-none in its understanding of the global dairy markets. Their ability to use this knowledge to provide clear and actionable counsel to industry players at all levels and from many different angles is a key strength. The Orrani team has many years of experience in analyzing and communicating the dynamics of the business. Clients and the industry in general benefit immeasurably from the phenomenal network that Richard and Annette have developed and nurtured over their many years in the industry.
We have retained Orrani Consulting to support us on a number of projects relating to global dairy ingredient markets. Each time Orrani has delivered high quality, in depth expert advice and insight on quite specialised topics. We would strongly recommend Orrani to organisations seeking insight into the global dairy sector.