Market Insights Research

Published market information provides a start but often disappoints, being generalised and often assembled by those without subject matter expertise.

We hear your pain. Such data can mislead, or at best simply leave you with “the big so what?” − frustrated at the issues and details left uncovered.  It often means it has been put together based on very broad numbers and with little contact with the market’s decision-makers.  For example, total cheese consumption may be readily obtained, but how much is going through foodservice and specifically through bakery chains or premium retail?

There is an inside track in any market or industry sector:

  • What is changing in the competitive environment?
  • What are the main suppliers’ manufacturing capabilities?
  • What is driving decision-making by key buyers or formulators?

Let us help you with market insights based on in-market contacts, ex-industry executives and experts in topics such as manufacturing, marketing, economics and trade policy.

Client Testimonials

Orrani Consulting is unique in combining genuinely global experience in the dairy industry, exceptionally strong insight into local markets and business cultures and a determination to deliver high quality, practical results.

This has accelerated and enabled our business development decision, and I fully recommend them to other international marketers.

  • Gary Sheahan
  • Regional Sales Director, Glanbia