Create an Effective Business Plan for Food Manufacturer
Our expertise in the food industry puts us in the best position to provide a strategic review and formulate an effective business plan.
The Brief
A leading European bakery manufacturer commissioned us to strategically review of its business performance, together with ways it could grow its trading profits.
While it was keen to innovate and invest in extending its manufacturing operations, the company faced a particularly severe challenge to its business.
Its sales were mainly focused on its domestic market and were also concentrated in a mature category, which was increasingly being dominated by the multiples. It also had several internal issues affecting its production and sales efficiency, which needed to be corrected.
Our analysis would be presented in a business plan to guide their future development. It required clarity of vision, breadth of business and food industry market experience, and an independent review of its approach to date.
Our Approach
We worked closely with the client's senior management, through a phased work programme, to review all the fundamental aspects of the business.
These included:
- Financial performance
- Underlying dynamics and future prospects in its market category, particularly product mix
- Management of production, sales and distribution operations, HR, marketing and new product development (NPD) activity
- Cost saving opportunities
- Potential export sales growth
Our Solution
We produced a comprehensive report, assessing measures put in place by the management team and providing a detailed SWOT analysis of the business.
The business plan formed a solid base from which the company could develop. Since then, the bakery manufacturer has gone on to achieve a major expansion in exports and also to make significant investments in its production capabilities.
